Where visitors come from.
THE MAIN CATEGORIES
- Search: from search engines
- Direct: typed your address or used a bookmark
- Referral: clicked a link on another site
- Social: from social platforms
- Paid: from advertising
WHAT EACH MEANS FOR YOU
Search traffic is people looking for what you offer Direct traffic is people who already know you Referral traffic depends on who links to you Social traffic is people who saw a post
WHAT DIRECT TRAFFIC ACTUALLY INCLUDES
Anything the service could not attribute.
Links from messaging apps, including WhatsApp, frequently appear as direct.
That matters here, where WhatsApp sharing is common.
WHAT TO LOOK FOR
Which source produces enquiries, not which produces visits.
A source sending many visitors who do nothing is not valuable.
WHAT TO DO
Compare conversion rate by source.
WHAT THAT TELLS YOU
Where to put your effort.
WHAT TO REVIEW
Monthly, and after any campaign.
