Simpler approaches.
WHAT CPANEL PROVIDES
Visitor statistics from server logs.
No script, no privacy consideration, and less detail.
WHAT IT SHOWS
Visits, pages requested, referring sites, bandwidth.
WHAT IT DOES NOT SHOW
Behaviour, conversions, or reliable visitor counts, since bots are included.
WHEN IT IS ENOUGH
A small brochure site where the only question is whether anyone visits.
THE MANUAL METHOD
Record every enquiry: date, how they found you, what they wanted.
A spreadsheet is sufficient.
WHAT THAT TELLS YOU
Where your business actually comes from.
Frequently different from where you assumed.
WHY THIS MATTERS
Many small businesses discover most enquiries come from a source they were not investing in.
WHAT TO ASK
"How did you hear about us?"
Every time. Record the answer.
WHAT TO DO WITH IT
Invest where the enquiries actually come from.
