Finding out what works.
WHAT TO TEST
A higher price on one product A different bundle structure A free delivery threshold Removing a discount
HOW TO TEST
Change one thing Run it long enough to see real data Compare against the previous period
WHAT TO MEASURE
Not just units sold. Total contribution.
Fewer sales at a higher margin frequently produces more profit.
THE COMMON FEAR
That raising prices loses customers.
Usually fewer than expected, and the remaining sales are worth more.
WHAT TO CALCULATE FIRST
How many sales you could lose at the higher price and still be better off.
The number is usually reassuring.
WHAT NOT TO DO
Change everything at once Judge on a week of data Revert at the first complaint
FOR SERVICES
Quote the new rate to new customers first.
Existing customers at renewal.
WHAT TO RECORD
What you changed, when, and what happened.
