Selling more at once.
WHAT A BUNDLE DOES
Increases order value Moves slower stock alongside popular items Simplifies the decision
HOW TO PRICE ONE
Below the sum of the parts, above the cost of the parts.
The saving must be visible to matter.
WHAT TO BUNDLE
Things genuinely used together A popular item with a slower one A complete solution rather than components
FOR SERVICES
Packages rather than hourly rates.
"Website setup including design, five pages and training" is easier to buy than an hourly estimate.
WHAT TO STATE CLEARLY
Exactly what is included.
Bundle disputes come from unclear inclusions.
THREE TIERS
A common and effective structure.
Basic, standard and complete. Most choose the middle.
WHAT NOT TO DO
Bundle things nobody wants together Make the saving so small it does not motivate
WHAT TO TEST
Whether the bundle sells better than the items separately.
