The whole category in one page.
THE HONEST TEST BEFORE STARTING
Would a customer, looking at their bank statement, be glad to see this charge?
If you are relying on them not noticing, the model is wrong.
WHAT TO DECIDE BEFORE LAUNCHING
What happens on failed payment, on cancellation, and on price changes.
Write all of it into your terms before taking a payment.
THE LARGEST CAUSE OF LOST SUBSCRIBERS
Failed payments never resolved. Not customers deciding to leave.
Retries, clear notification, and one-click card updating fix most of it.
FOR NIGERIA SPECIFICALLY
Card restrictions make renewal failure more common than in other markets.
Plan for a higher failure rate and offer manual payment as a fallback.
THE TEST PEOPLE SKIP
The renewal, and the failed payment.
Deliberately fail a payment and see what your customer experiences.
MAKE CANCELLATION EASY
A difficult cancellation produces a chargeback, which costs the money plus a fee plus the relationship.
SEND A RENEWAL REMINDER
Particularly for annual plans. An unexpected annual charge produces chargebacks.
WHAT DEPENDS ON CRON
Renewal processing. HTTP wp-cron is blocked here, so a real cron job is required.
RECONCILE MONTHLY
Your site against your gateway. They drift, and someone always loses.
