What customers are agreeing to.
WHAT TO STATE CLEARLY
The price and interval That it renews automatically How to cancel Notice required, if any What happens on cancellation Your refund position How you handle price changes
THE AUTOMATIC RENEWAL POINT
State it prominently, not buried.
Customers who did not realise it renews produce chargebacks and complaints.
HOW TO CANCEL
Must be genuinely easy.
A difficult cancellation produces chargebacks, which cost more than the retained month.
NOTICE PERIODS
If you require notice, state it clearly at signup.
Long notice periods generate disputes.
PRICE CHANGES
State how much notice you give.
Changing a price without notice is both unfair and likely to trigger disputes.
WHERE TO PUT THIS
A terms page, linked from the signup.
And summarised at the point of purchase.
WHAT TO AVOID
Terms designed to make cancellation difficult.
Those cost more than they retain.
