Raising prices.
THE OPTIONS
Existing subscribers keep their price indefinitely Existing subscribers move to the new price after notice New price for new subscribers only
WHAT MOST BUSINESSES DO
Honour existing prices for a period, then move everyone with notice.
WHAT NOTICE TO GIVE
At least one full billing period. Longer for annual.
State the notice period in your terms from the start.
HOW TO COMMUNICATE IT
Directly and early State the new price and when it takes effect
State what they can do: continue, downgrade, or cancel
WHAT NOT TO DO
Change the price without notice Bury it in a general update Make cancellation difficult afterwards
WHAT TO EXPECT
Some cancellations. That is normal.
If a price increase causes heavy churn, the value was marginal already.
WHAT TO OFFER
Existing subscribers a chance to lock in annually at the old price.
That converts some monthly subscribers to annual.
WHAT TO RECORD
Who is on which price.
