Managing Subscribers Print

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Ongoing administration.

WHAT YOU WILL DO REGULARLY

Handle failed payments Answer billing questions Process cancellations and changes Reconcile against the gateway Deliver whatever the subscription provides

WHAT TO CHECK WEEKLY

Failed payments Cancellations and reasons New subscribers Anything stuck

WHAT TO CHECK MONTHLY

Your site's subscription records against the gateway Revenue against expected Churn rate

THE RECONCILIATION POINT

Your site and your gateway can disagree.

A subscription cancelled at the gateway but active on your site means someone has free access.

The reverse means someone is paying for nothing.

Both happen. Check.

WHAT TO RECORD

Cancellation reasons.

That is the most useful data a subscription business collects.

WHAT TO AUTOMATE

Notifications and retries.

WHAT NOT TO AUTOMATE

The response to a subscriber with a problem.


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