An honest assessment.
WHAT SUBSCRIPTIONS SUIT
Something consumed repeatedly Something delivered continuously Access that has ongoing value Services provided monthly
WHAT THEY DO NOT SUIT
One-off purchases dressed up as recurring Products people need once Anything you cannot sustain delivering
WHAT YOU GAIN
Predictable revenue A relationship rather than a transaction Higher customer value over time
WHAT YOU TAKE ON
Delivering value every single period Handling failed payments continuously Managing cancellations Support expectations that are higher than for one-off customers
THE PART PEOPLE UNDERESTIMATE
Sustaining it.
A subscription needs to be worth paying for again, every month, indefinitely.
THE HONEST TEST
Would a customer, looking at their bank statement, be glad to see this charge?
If you are relying on them not noticing, the model is wrong.
