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Shipping and Fulfilment: Everything That Matters, Briefly Print

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The whole category in one page.

DECIDE BEFORE SELLING

Where you deliver, what it costs you, what you charge, how long it takes, and what happens when delivery fails.

FOR ZONES

Your own city, other major cities, the rest of the country.

For areas you cannot serve, set no method rather than taking orders you must cancel.

FOR CHARGES

Flat rate per zone, free above a threshold set above your average order value.

Show the cost before checkout, never at the final step.

THE MOST IMPORTANT FIELD

A phone number, required.

Couriers here call. A label without one produces failed deliveries.

Add a landmark field. It genuinely helps.

FOR PACKAGING

Assume the parcel will be dropped.

Repeated damage means inadequate packaging, not careless couriers.

FOR TIMESCALES

Quote realistically with a buffer. Late against a promise produces complaints; late against an honest estimate does not.

WHEN SOMETHING GOES WRONG

Tell the customer before they ask. Customers accept delay; they do not accept not knowing.

FOR RETURNS

Track the reasons. Wrong size, not as described and wrong item sent are all preventable.

WHAT TO TRACK

Failure rate by area and by courier. That tells you what to change.


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