What to charge customers.
THE OPTIONS
Flat rate per zone Weight or size based Free above a threshold Free always, built into prices
WHAT WORKS FOR MOST SMALL SHOPS
Flat rate per zone, with free delivery above a threshold.
Simple to understand and to administer.
SETTING THE THRESHOLD
Above your average order value.
That is what makes customers add another item.
COVERING YOUR COST
Calculate your actual average delivery cost per zone.
Charging less than it costs you is a decision, not an accident. Make it deliberately.
WEIGHT-BASED RATES
Accurate, and they require correct weights on every product.
Only use them if you will maintain the data.
BUILDING DELIVERY INTO PRICES
Legitimate, and your prices look higher against competitors showing lower prices plus delivery.
WHAT TO AVOID
Delivery cost revealed only at the final checkout step.
That is the largest single cause of abandonment.
WHAT TO REVIEW
Your actual delivery cost against what you charge, quarterly.
