Items that will not sell.
HOW TO IDENTIFY IT
Items with no sales over a period you define.
Review quarterly.
WHY IT MATTERS
Stock is money sitting still.
It also occupies space and attention.
WHAT TO DO
Discount it Bundle it with something popular Sell it through another channel Write it off
THE DISCOUNT DECISION
Recovering some of your cost beats holding it indefinitely.
Sentiment about what you paid does not help.
WHY IT DID NOT SELL
Wrong product for your customers Priced wrongly Poor product page Nobody knew you had it
THAT LAST ONE IS COMMON
Products nobody ever saw do not sell.
Check whether it was ever promoted or findable.
WHAT TO LEARN
What you should not buy again.
Dead stock is expensive feedback about your buying.
WHAT TO DO GOING FORWARD
Buy smaller quantities of untested items.
