Getting the parcel there.
THE NIGERIAN ADDRESS PROBLEM
Addresses are frequently not structured in the way delivery systems expect.
Many locations are found by landmark and phone call rather than by address.
WHAT TO COLLECT AT CHECKOUT
Full address as free text A nearest landmark A phone number, required
THE PHONE NUMBER
The single most important field for successful delivery here.
Make it required and check the format is plausible.
THE LANDMARK FIELD
Genuinely improves delivery success.
Add it if your platform allows a custom field.
WHAT TO DO WITH INCOMPLETE ADDRESSES
Call the customer before dispatching.
A parcel sent to an inadequate address is a failed delivery you pay for.
WHAT TO PUT ON THE LABEL
Everything the customer provided, including the landmark and phone number.
FOR REPEAT CUSTOMERS
Saved addresses reduce errors.
WHAT TO VERIFY
Unusual or incomplete addresses, before dispatch.
