Reducing scope.
THE SIGNS
Versions are out of date Nobody maintains one Traffic to a version is negligible The complexity is slowing everything down
WHAT TO CONSIDER
Removing a language nobody uses Translating fewer pages Keeping one version and offering translation on request
THAT LAST OPTION
For a small business, a note saying you can provide information in another language may serve better than a half-maintained site.
HOW TO REMOVE A LANGUAGE
Redirect its pages to the equivalent in the main language Remove the switcher entry Update the language signals Tell anyone who used it
WHAT NOT TO DO
Leave it in place, out of date.
A wrong translation is worse than none.
WHAT TO MEASURE BEFORE DECIDING
Traffic and enquiries per language version.
Frequently the secondary versions produce almost nothing.
THE HONEST QUESTION
Is this version earning its maintenance?
