Beyond translation.
WHAT MAY DIFFER BY REGION
Prices Products available Delivery and payment options Legal terms Contact details and hours Regulatory information
WHAT THIS MEANS
Regional versions are not translations. They are different content.
HOW TO HANDLE IT
Separate pages per region for anything that differs Shared content where it does not
WHAT TO BE CAREFUL WITH
Showing a price or an offer not available in that region Legal terms that do not apply Contact details for the wrong office
THE LEGAL TERMS POINT
Terms written for one jurisdiction may not be valid in another.
Take advice if you operate in several.
WHAT TO KEEP CONSISTENT
Your brand, your tone, your quality.
Regional versions should not feel like different companies.
WHAT TO AVOID
A regional version left to become out of date.
That is worse than not having one.
