Confirming receipt.
WHY SEND ONE
The visitor knows it arrived It gives them a record It sets expectations
WHAT TO INCLUDE
Confirmation A summary of what they sent When you will reply How to reach you if urgent
WHAT NOT TO INCLUDE
Marketing content in a transactional acknowledgement Anything that makes it look automated in a way that feels dismissive
THE TIMESCALE
State one you will meet.
Promising an hour and replying in two days is worse than promising a day.
DELIVERABILITY
Same as any form email. Send from your domain with proper authentication.
WHAT TO BE CAREFUL WITH
Sending to an address the visitor typed wrongly, which bounces.
And spam complaints if the acknowledgement looks unsolicited.
FOR NIGERIAN CUSTOMERS
Many will not check email promptly.
If they gave a phone number and the matter is urgent, call or message.
WHAT TO TEST
That it sends, and that it reads well.
