Shorter converts better.
THE PRINCIPLE
Every field costs submissions.
Ask only for what you need to respond.
WHAT A CONTACT FORM ACTUALLY NEEDS
Name A way to reply The message
THREE FIELDS
For most enquiry forms, that is enough.
WHAT TO AVOID ASKING
Company name, unless it matters Job title How they heard about you Budget, on a first contact Anything you will not act on
THE BUDGET QUESTION
Asking on first contact loses enquiries from people who would have become customers.
Ask in the conversation instead.
FOR NIGERIAN CUSTOMERS
A phone number is frequently more useful than an email address.
Many prefer to be called or messaged.
Consider making phone the primary contact field.
WHEN MORE FIELDS ARE JUSTIFIED
Quote requests where you genuinely need specifics Applications Bookings
Even then, ask only what you will use.
