Structuring access.
HOW MANY LEVELS
One is simplest and frequently sufficient.
Two or three at most. More confuses.
WHAT DIFFERENTIATES LEVELS
Access to more content Access to support Access to a community
MONTHLY AND ANNUAL
Offer both. Annual improves cash flow and reduces churn.
Discount annual enough to matter.
FREE TIERS
A free level gives people a reason to register and something to upgrade from.
It also costs support time for people who never pay.
Decide deliberately.
PRICE CHANGES
Decide whether existing members keep their price.
Honouring the original price for existing members is common and reduces resentment.
State it in your terms.
TRIALS
Reduce hesitation, and attract people who cancel before paying.
If you offer one, require payment details at the start.
WHAT TO AVOID
A pricing structure you cannot explain in one sentence.
