An honest assessment.
WHAT MAKES MEMBERSHIP WORK
Something valuable that continues A reason to stay, month after month Enough material to sustain it
THE HARD PART
Not launching. Sustaining.
A membership needs new value regularly or people leave.
WHAT PEOPLE UNDERESTIMATE
How much content a monthly membership consumes How quickly churn erodes a member base How much support members expect
THE CHURN MATHEMATICS
If you lose a tenth of members monthly, you must recruit that many just to stand still.
Retention matters more than recruitment.
WHEN MEMBERSHIP SUITS
Ongoing professional value A community people want to be part of A service delivered continuously
WHEN IT DOES NOT
A one-off body of content, which suits a course Something people need once Anything you cannot sustain
THE HONEST TEST
Could you produce value for members every month for two years?
If not, sell a course.
