After launch.
WHAT USUALLY GROWS A SHOP
Repeat customers Answering questions publicly Better product pages Being findable for what you sell
REPEAT CUSTOMERS
Cheaper than new ones and mostly neglected.
A follow-up after delivery, and an occasional message, does most of the work.
CONTENT
Articles answering the questions customers ask.
Those bring people who are already looking for what you sell.
PRODUCT PAGE IMPROVEMENT
Better images, better descriptions, answered questions.
Frequently a larger gain than more traffic.
REVIEWS
Ask for them after delivery. Most customers will if asked.
EXPANDING THE CATALOGUE
Add what your customers ask for, not what you can source.
WHAT NOT TO DO
Add products faster than you can describe and photograph them properly Spend on advertising before the checkout converts
WHAT TO MEASURE
Whether each change moved the conversion rate.
