What to charge.
THE OPTIONS
Flat rate per order Flat rate per item Weight-based Free above a threshold Free always, with the cost in the price
WHAT WORKS FOR MOST SMALL SHOPS
A flat rate per zone, with free delivery above a threshold.
Simple to understand and to administer.
THE FREE DELIVERY THRESHOLD
Set it above your average order value.
That is what makes people add another item.
WEIGHT-BASED RATES
Accurate, and they require correct weights on every product.
Wrong weights produce wrong charges.
Only use it if you will maintain the data.
WHAT TO AVOID
Delivery costs revealed only at the final step Rates that do not cover your actual cost Free delivery you cannot afford
BUILDING IT INTO THE PRICE
Legitimate, and compare against competitors showing lower prices plus delivery.
WHAT TO STATE CLEARLY
The cost, before checkout.
