Visual and creative work.
WHERE IT HELPS
Concept generation to react to Copy for designs Client briefs and rationale Explaining your decisions Administrative work
FOR CONCEPTS
Quantity quickly. Selection is your judgement.
FOR CLIENT RATIONALE
"Explain why this design approach suits [client's objective]."
Articulating design decisions is what separates being paid for design from being paid for files.
FOR BRIEFS
"Help me write a brief capturing what the client actually said they need."
FOR GENERATED IMAGERY
Check the terms on ownership and commercial use.
Do not imitate a specific living creator for commercial work.
WHAT IT CANNOT DO
Design Judge whether something works Know your client's market
WHAT TO DISCLOSE
Check whether your client's terms require it. Many now do.
WHAT PROTECTS YOUR VALUE
Judgement and taste. Those are not generated.
