Approaching new customers.
A FIRST MESSAGE
"Write an opening message to [company]. I noticed [specific thing I actually observed]. I think their problem might be [what]. We do [what we do]. Under eighty words. No sales language. Ask one question."
THE SPECIFIC THING
You must supply it. That is what makes the message work.
A FOLLOW-UP
"Write a follow-up to someone who did not reply. Add something useful rather than just checking in. Under sixty words."
RESPONDING TO INTEREST
"Someone replied expressing interest in [what]. Write a reply that suggests a next step. Keep it easy for them to say yes."
AFTER A CONVERSATION
"Here are my notes from a call: [paste]. Write a follow-up confirming what we discussed and the next steps with dates."
Sending that within an hour is among the highest-value sales habits available.
WHAT TO NEVER DO
State a fact about a prospect that came from a model rather than from something you checked.
Send generated messages in volume.
