Newsletters and campaigns.
A NEWSLETTER
"Here are my notes on what happened this month: [paste]. Write a newsletter under 200 words. One useful thing. One clear action at the end. Plain, as though writing to a customer I know."
SUBJECT LINES
"Ten subject line options for this email. Specific rather than clever. Under forty characters. No urgency language or excessive punctuation."
A PROMOTIONAL EMAIL
"We are offering [what] until [when]. Terms: [details]. Write an email under 150 words. State the offer clearly, including any conditions. One action."
A WELCOME EMAIL
"Write the first email someone receives after subscribing. Say what they will get and how often. Under 100 words."
RE-ENGAGING INACTIVE SUBSCRIBERS
"Write an email to subscribers who have not opened anything in six months. Ask whether they want to keep hearing from us. Make unsubscribing easy."
WHAT TO ALWAYS CHECK
Every link Every date and price That the offer terms match what you actually decided
