Winning the work.
A SIMPLE QUOTE
"Write a quotation for [work]. Price: [amount]. Includes: [list]. Does not include: [list]. Timescale: [when]. Valid for [period]. Plain and businesslike."
A FULL PROPOSAL
"Here are my notes: [paste]. Write a proposal covering: their problem as I understood it, what I will do, what is included, what is excluded, timescale, price, and why us. Include an explicit exclusions list."
THE EXCLUSIONS SECTION
"List clearly what is not included in this quotation."
That section prevents most disputes about additional work.
A REVISED QUOTE
"The client wants [change]. The original quote was [amount] for [scope]. Write a revised quotation showing what changed and the new price."
EXPLAINING A PRICE
"A client says the price is high. Here is what the work involves: [detail]. Write a reply that explains what they are paying for, without being defensive and without discounting."
WHAT TO NEVER GENERATE
Prices Timescales you have not checked Claims about past results
