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What AI Should Never Be Used For Print

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Clear boundaries.

NEVER USE IT TO

Deceive anyone about what is real Impersonate a person Generate fake reviews, testimonials or endorsements Produce content sexualising anyone Harass, threaten or abuse Produce material to defraud Generate content about identifiable people without consent

NEVER RELY ON IT FOR

Medical diagnosis or treatment decisions Legal advice you act on without review Financial decisions without qualified input Safety-critical judgements Decisions affecting a person's rights

NEVER AUTOMATE

Decisions about employment Decisions about credit or services Anything requiring an explanation and an appeal

NEVER PUBLISH

Unverified statistics Fabricated citations Generated quotations attributed to real people Content you have not read

WHY THESE ARE ABSOLUTE

Each causes real harm to real people, and most are unlawful in many jurisdictions.

THE UNDERLYING PRINCIPLE

The tool has no judgement and bears no responsibility. You have both.


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