Producing and encountering false content.
WHAT HAS CHANGED
Producing convincing false content is now cheap: text, images, audio, video.
WHAT THIS MEANS
Seeing is no longer believing. Neither is hearing.
WHAT YOU SHOULD NOT DO
Produce content designed to mislead Generate fake reviews or testimonials Create images presented as photographs of real events Generate quotations attributed to real people Produce material impersonating anyone
WHY THESE MATTER
Beyond the ethics, most are unlawful in many jurisdictions and all destroy credibility when discovered.
WHAT TO DO WHEN YOU ENCOUNTER SUSPECT CONTENT
Check provenance: where did it come from, who posted it
Look for independent reporting Be sceptical of anything surprising or emotionally charged
WHAT DOES NOT WORK
AI detection tools. Unreliable in both directions.
Do not accuse based on a detection score.
FOR BUSINESSES
Verify anything unusual, particularly requests involving money.
