A practical assessment.
WHERE IT GENUINELY HELPS
Drafting: emails, descriptions, proposals, social posts
Summarising: documents, meetings, enquiries
Answering routine customer questions Translating Brainstorming Explaining unfamiliar things
WHERE IT DOES NOT
Anything requiring knowledge of your specific customers Final decisions Anything you will not check Replacing the personal service that distinguishes you
WHAT IT COSTS
A modest subscription, and time to learn to use it well.
WHAT TO TRY FIRST
The task that consumes most of your time and least of your judgement.
For most small businesses that is writing: enquiry replies, descriptions, posts.
WHAT TO EXPECT
Meaningful time saving on routine writing No transformation of the business Some time spent verifying
THE HONEST ASSESSMENT
Worth using. Not worth restructuring your business around.
WHAT NOT TO DO
Buy several tools and use none Replace the personal attention that customers value Publish anything you have not read
WHERE TO START
One task, one tool, for a month. Then judge.
