Local considerations.
WHERE CUSTOMERS ACTUALLY ARE
Instagram and Facebook for most consumer businesses WhatsApp for conversation and ordering, which matters more than any platform X for commentary and some professional audiences LinkedIn for business-to-business
Not social media exactly, and for many Nigerian businesses it is where the transaction happens.
A social post that leads to a WhatsApp message that leads to an order is a common and effective path.
Make the WhatsApp route obvious in your profile.
DATA COST
Followers pay for data. Heavy content costs them money.
That is a reason to be considerate about video length and file size.
RESPONSE SPEED
Expectations are high. A business that does not answer messages loses to one that does.
LOCAL RELEVANCE
Content about your area and your customers' circumstances outperforms generic material.
An advantage a larger competitor cannot easily match.
PAYMENT
Where a post promotes something purchasable, a payment link from your gateway removes friction.
THE MEASURE
Orders and enquiries. Ask how people found you.
