What goes wrong.
CREATING ACCOUNTS EVERYWHERE
And maintaining none. An abandoned account is worse than no account.
POSTING WITHOUT RESPONDING
Broadcasting into a conversation.
BUYING FOLLOWERS
Reduces reach, distorts figures, produces nothing.
INCONSISTENT POSTING
Bursts of enthusiasm followed by months of silence.
ONLY PROMOTIONAL CONTENT
Followers stop looking.
IGNORING NEGATIVE COMMENTS
Visible to everyone.
A DEAD LINK IN THE PROFILE
Pointing at a page that no longer exists.
USING A PERSONAL ACCOUNT
Losing the account when the person leaves.
NO TWO-FACTOR AUTHENTICATION
Losing the account to a compromise.
STOCK PHOTOGRAPHS
Recognised instantly.
MEASURING FOLLOWERS ONLY
A number that correlates poorly with revenue.
POSTING THE SAME THING EVERYWHERE
Each platform reads differently.
