Reading the numbers.
REACH
How many accounts saw the post. Varies enormously and is largely outside your control.
IMPRESSIONS
How many times it was shown, including repeats.
ENGAGEMENT
Likes, comments, shares, saves.
Saves and shares are the most meaningful: someone found it worth keeping or passing on.
PROFILE VISITS
People who saw a post and looked at your account. Closer to intent than a like.
LINK CLICKS
The most meaningful of all. Someone left the platform to visit you.
FOLLOWER GROWTH
Useful as a trend, meaningless as a number.
AUDIENCE DETAILS
Where your followers are, and roughly who they are.
Useful for checking whether you are reaching people who can actually buy from you.
WHAT TO ACT ON
- Posts with high saves or shares: do more of that
- Posts with high reach and no engagement: the content did not deliver
- Audience in the wrong places: your content or hashtags are attracting the wrong people
WHAT TO IGNORE
Individual post variation. Look at patterns.
