Reaching new audiences.
WHAT WORKS
Complementary businesses mentioning each other Sharing a customer's post about your work, with permission Featuring a supplier or partner Joint offers with a related business
WHY IT WORKS
You reach an audience that already trusts the person mentioning you.
Far more effective than reaching strangers.
FINDING PARTNERS
Businesses serving the same customers without competing.
A photographer and a venue. A baker and an events planner. A builder and an interior designer.
HOW TO APPROACH IT
Directly and specifically. "Would you be interested in each mentioning the other's work?"
Not a vague proposal.
CUSTOMER CONTENT
When a customer posts about your work, share it with permission and credit.
The most credible content available to you, and it costs nothing.
INFLUENCERS
For a small local business, a local person with a modest genuine following is worth more than a large account with bought engagement.
Check engagement, not follower count.
WHAT TO AGREE
What each party does, and when.
WHAT NOT TO DO
Pay for mentions from accounts with fake engagement.
