Being present rather than broadcasting.
WHAT ENGAGEMENT MEANS
Responding to comments Replying to messages Commenting on others' posts genuinely Answering questions
WHY IT MATTERS
Platforms show content from accounts people interact with.
An account that posts and never responds is shown to fewer people over time.
THE PRACTICAL EFFECT
Responding to every comment, promptly, meaningfully affects how many people see your next post.
WHAT COUNTS AS RESPONDING
Something specific. A single emoji is not a response.
If someone asked a question, answer it properly.
ENGAGING WITH OTHERS
Comment on posts from local businesses, customers and complementary services.
Genuinely, not with generic praise.
That is how small accounts become visible.
TIME REQUIRED
Fifteen minutes a day covers it for most small businesses.
WHAT NOT TO DO
Automated comments, which are recognisable and off-putting Engaging only when you want something Ignoring negative comments
THE UNDERLYING POINT
Social media is a conversation. Broadcasting into it produces little.
