What actually works.
WHAT WORKS
Posting consistently, so the account looks alive Content people want to share Engaging with others genuinely Local hashtags and location tags Telling existing customers you are there Collaborating with complementary businesses
WHAT DOES NOT
Buying followers. They do not engage, they distort your figures, and platforms detect them. Follow-for-follow schemes Engagement pods Posting constantly with nothing to say
WHY BOUGHT FOLLOWERS HARM YOU
Platforms show content to a sample of followers first. If that sample does not engage, the post is shown to fewer people.
Bought followers never engage, so they reduce your reach.
THE PACE TO EXPECT
Tens per month for a local business, if you are posting consistently.
That is a few hundred in a year, which is real.
TELLING EXISTING CUSTOMERS
The easiest growth. A card in a delivery, a mention at checkout, a line in your newsletter.
They already know you and are the most likely to engage.
WHAT MATTERS MORE THAN FOLLOWERS
Whether the people following you are potential customers.
Two hundred local followers beats two thousand irrelevant ones.
