Comparing the options.
WHAT THEY ALL DO
Store your list Handle subscriptions and unsubscriptions Send campaigns at volume Process bounces Report opens, clicks and unsubscribes
WHAT DIFFERS
Price, particularly as the list grows Automation capability Ease of use Deliverability reputation Integration with your shop or site
THE COMMON OPTIONS
Several established services offer free tiers adequate for a small list.
Brevo, Mailchimp, MailerLite and similar all work. The differences matter less than using one properly.
FOR SHOPS
Integration with your platform matters. Abandoned cart and post-purchase messages are the highest-value campaigns available, and they require the platform to know about orders.
WHAT TO CHECK
The free tier limits, and what happens when you exceed them Whether it supports your currency and region Whether it integrates with your site How easily you can export your list if you leave
THAT LAST POINT
Your list is your asset. A platform you cannot export from has you trapped.
Confirm the export works before you depend on it.
