What goes wrong in the first year.
BUILDING BEFORE TESTING DEMAND
An elaborate site for a product nobody wanted. Sell a few by any means first.
UNDER-CHARGING FOR DELIVERY
Busy and unprofitable, because every order loses money on delivery.
NOT CALCULATING THE MARGIN
Revenue growing and nothing left afterwards, because gateway fees, packaging and failed deliveries were never counted.
REGISTERING THE DOMAIN IN THE WRONG NAME
A developer's or an employee's. Disputed later, expensively.
NO BACKUPS
A small problem becoming a rebuild.
MIXING BUSINESS AND PERSONAL MONEY
Impossible accounting and gateway verification problems.
OVERPROMISING DELIVERY
The single largest source of complaints in Nigerian online retail.
TAKING ORDERS ONLY BY MESSAGE
No record, no payment trail, existing in one phone.
DISPATCHING ON A PAYMENT SCREENSHOT
Verify funds in your own account. Always.
LETTING THE DOMAIN LAPSE
Site and email gone, recovery expensive or impossible.
TRYING EVERY CHANNEL AT ONCE
One done properly beats five done badly.
