Planning around practical constraints.
THE SITUATION
Power interruptions and variable connectivity are ordinary operating conditions for most Nigerian businesses.
Your website is unaffected: it runs on our servers, not in your office. But your ability to manage it, answer enquiries and process orders is.
WHAT THIS MEANS PRACTICALLY
A customer sending an enquiry expects a reply. If you cannot reach your email during an outage, say so in your stated hours rather than leaving them waiting.
WHAT TO PREPARE
Business email configured on a phone, not only on a computer, so you can reply from anywhere A charged phone as the fallback for everything Order notifications reaching a device that is not dependent on office power Someone else able to cover
THE WEBSITE ITSELF
Hosted, so it stays up regardless of your local conditions. That is one of the main reasons to host rather than to run anything locally.
FOR CUSTOMERS
Their connections are variable too. A fast, light site matters more here than in markets where connectivity is uniform.
Compress images. It is the practical response to a real constraint.
