Courses, tutoring and training.
WHAT CUSTOMERS WANT
What the course covers Who it is for What it costs How long it takes
What format: in person, online, or both
What they will be able to do afterwards
CREDIBILITY
Who is teaching, with qualifications and experience Testimonials from previous students Outcomes, where you can state them
DELIVERY FORMAT
Be explicit. In-person, live online, or recorded material are different products with different value, and ambiguity loses trust.
SELLING ACCESS
For recorded material, protect the files properly. Store them outside publicly reachable folders and deliver by an emailed link with a download limit.
PAYMENT
Instalments are common for higher-value courses. Your gateway may support this, or handle it with payment links per instalment.
PLATFORM
For a handful of courses, a course plugin on your main site is far less work than a full learning platform.
REGISTRATION
Some training carries accreditation requirements. State what applies honestly.
