Higher-value goods, higher fraud risk.
WHAT MATTERS
Clear product specifications, since buyers compare precisely
Authenticity: customers worry about counterfeits
Warranty terms Photographs of the actual item where condition matters
SPECIFICATIONS
Complete and accurate. Buyers of electronics compare model numbers and specifications, and vagueness loses the sale.
AUTHENTICITY
State whether items are new, refurbished or used, and be specific about condition. Ambiguity here produces disputes.
If you are an authorised dealer, say so.
FRAUD RISK
High-value goods attract fraudulent orders. Confirm unusual orders by phone, verify funds before dispatching, and be cautious with cash on delivery on expensive items.
WARRANTY
State what you offer and what the manufacturer offers. Customers ask, and an unclear answer loses the sale.
PACKAGING
Adequate protection. Damage claims on electronics are expensive.
RETURNS
Clear policy, particularly regarding faults versus change of mind.
PRICING
Exchange rate movement affects imported goods continuously. Review prices frequently.
