Electricians, plumbers, builders, mechanics.
WHAT CUSTOMERS WANT TO KNOW
Do you cover my area Do you do the specific thing I need Are you qualified What does it cost, roughly How do I reach you now
THE PHONE NUMBER
The most important element. Large, tappable, visible without scrolling.
Most customers with an urgent problem will call rather than read.
SERVICE AREAS
Stated explicitly. It answers the first question a visitor has.
PHOTOGRAPHS OF WORK
Before and after, taken from the same position, on your phone as you work.
This is the strongest evidence available to you and it costs nothing.
QUALIFICATIONS
State them. Customers letting someone into their home care about this.
PRICING
Call-out charges or typical job costs. Any indication is better than none.
REVIEWS
For local trades these frequently decide the choice. Ask every customer.
KEEP IT SIMPLE
Five pages done well beats an elaborate site. Your customers want a number and evidence you are competent.
