Restaurants, bakers, caterers and food producers.
WHAT CUSTOMERS WANT IMMEDIATELY
What you sell, with prices Whether you deliver to them How to order Your hours
THE MENU
As text on a page, not a PDF and not an image.
A PDF menu is awkward on a phone, cannot be searched, and is invisible to search engines. This is the most common mistake food businesses make online.
PHOTOGRAPHS
Of your actual food, in natural light. Stock photographs of food are recognised and unhelpful.
ORDERING
If by WhatsApp or phone, make the number prominent and tappable.
If online, keep the process short and confirm orders promptly.
DELIVERY
Realistic timescales, particularly at peak times. Overpromising on food delivery produces complaints faster than anything else.
Define your delivery areas precisely.
PEAK LOAD
Orders concentrate at meal times. Make sure someone sees them immediately; an order noticed an hour late is a lost customer.
HYGIENE AND CREDENTIALS
Display any registrations or certifications. Customers buying food from an unfamiliar business look for them.
