A common Nigerian online business.
WHAT MATTERS MOST
Photographs. Clothing sells on how it looks, and poor photographs lose sales regardless of the garment.
Natural light near a window, a plain background, and the item shown on a person where possible.
SIZING
The largest cause of returns. Publish actual measurements, not just size labels, since sizing varies between makers.
A measurement guide reduces returns more than anything else you can do.
VARIATIONS
Size and colour as product variations, each with its own stock and price where they differ.
Keep the combinations manageable; hundreds of generated variations make the shop slow.
STOCK
Clothing sells in specific sizes. Selling something you do not have in the customer's size produces a refund and a lost customer.
PAYMENT
Offer bank transfer alongside cards. Many customers prefer it for a first purchase from an unfamiliar seller.
DELIVERY
Light and cheap to send, which is an advantage. State areas and costs clearly.
RETURNS
Expect them, particularly on sizing. A clear policy and accurate measurements together reduce the cost.
