An afternoon once a year.
THE BUSINESS
What sold, and what did not Which products or services were actually profitable Where customers came from What the main complaints were
THE WEBSITE
Read every page as a visitor Check prices, hours and contact details Test every form and the checkout Check speed on a phone Review what pages bring enquiries
THE TECHNICAL
Backups running and tested Software updated Domain and hosting renewal dates noted Auto-renewal enabled with a valid card Two-factor authentication on critical accounts
Access reviewed: who has what, and remove anyone who has left
THE COMMERCIAL
Prices reviewed against current costs Delivery charges against actual cost Payment gateway fees against margin Supplier terms
THE QUESTIONS
Is the business doing what you intended What consumed most of your time What would you stop doing
WHAT TO ACT ON
Two things. A list of twelve improvements produces none.
