Scaling an online business.
WHAT BREAKS FIRST
Order processing, which is manual and grows linearly with sales Customer messages, which grow faster than orders Delivery, which becomes harder at volume Stock accuracy Your own time
WHAT SCALES EASILY
The website, up to a point Payment processing Content and marketing, which compound
WHAT TO ADDRESS IN ORDER
Systematise order processing: a repeatable sequence, written down
Answer common questions on the site so fewer are asked Improve delivery arrangements before volume forces it Reconcile stock regularly Delegate the work that consumes time and not judgement
THE HOSTING SIDE
A growing site eventually needs more resources. Caching and image optimisation delay that considerably.
Open a ticket with your usage and we will advise honestly whether you need an upgrade.
THE WARNING SIGN
Sales growing and service quality falling. That loses the customers the growth brought, and the reputation takes longer to rebuild than it took to damage.
GROW DELIBERATELY
Fix the constraint before removing it.
