Website, social, marketplace and in person.
THE PROBLEM
Stock, orders and customer records in several places that disagree.
WHAT TO DECIDE
Which system is authoritative for stock Where orders are recorded How channels are reconciled, and how often
PRACTICAL APPROACH
Record every order in one place, whichever channel it came from. Even a spreadsheet is better than orders living in three systems.
Reconcile stock regularly. Selling in person and online without reconciliation guarantees overselling.
PRICING ACROSS CHANNELS
Account for marketplace commission. Selling at the same price in both places means earning less through the marketplace.
CUSTOMER RECORDS
A customer who bought on Instagram and again on the website is one customer. Keeping them separate loses the relationship.
WHAT SCALES WORST
Manual reconciliation. At volume this becomes the constraint.
THE PRINCIPLE
More channels means more reach and more complexity. Add one at a time, and get it working before adding another.
