Selling again to people who already bought.
WHY IT MATTERS
Acquiring a new customer costs far more than selling again to an existing one.
For most businesses, repeat customers are where the profit is.
WHAT WORKS
A follow-up message after delivery, asking whether everything arrived well. It catches problems early and opens the relationship. A reminder when a consumable would be running out. Early access to new stock for existing customers.
Remembering them: name, previous order, preferences.
THE CARD IN THE PARCEL
Contact details and a reason to come back. Inexpensive and effective.
COLLECTING CONTACT DETAILS
With permission, so you can reach them again. A customer you cannot contact is a one-off sale.
For many Nigerian businesses, a customer list on WhatsApp is the most direct channel available. Use it carefully; broadcasting too often produces blocks.
WHAT NOT TO DO
Discount constantly, which trains customers to wait Message so often that people disengage
MEASURING
What share of your orders come from returning customers? If it is low and your product repeats, that is where to focus.
