Where there is nothing to deliver.
WHAT CHANGES
No shipping, no stock The decision is about trust rather than product Pricing is frequently harder to publish
WHAT THE SITE MUST DO
Establish that you are real, reachable and competent Explain exactly what the service involves Answer the questions that come before hiring Make contacting you easy
WHAT BUILDS TRUST
Photographs of actual work and actual people Named testimonials with specifics Credentials A phone number that is answered A physical address or stated service area
TAKING PAYMENT
Deposits before work, with the balance on completion, is common and reasonable.
Payment links from your gateway let a customer pay by card or transfer without a full shop.
PRICING
Publish ranges or starting prices where you can. Visitors who cannot form any idea of cost frequently do not enquire.
If you cannot publish prices, explain what affects them.
SCHEDULING
For appointment-based services, a booking system helps once volume justifies it. Below that, a phone call is more reliable.
