The impression a parcel makes.
WHY IT MATTERS
How a parcel arrives is frequently the strongest impression you make. It is the one physical interaction a customer has with your business.
PRACTICAL POINTS
Adequate protection for the journey Your business name on the package A note or card with contact details An invoice or delivery note inside
THE CARD
A small printed card with your name, phone number, WhatsApp and website costs very little and produces repeat orders.
Include a request for a review, with a direct link.
PROTECTION
Nigerian delivery conditions are harder on parcels than most. Package for the worst case rather than the best.
Photograph fragile items as packed. It settles damage disputes.
COST
Packaging is a cost per order. Include it in your pricing rather than discovering it erodes your margin.
BRANDING
Printed tape or stickers are inexpensive and make a parcel recognisable.
WHAT NOT TO DO
Over-package, which costs money and frustrates customers, or under-package, which produces damage claims.
