What people find when they check you.
WHAT THEY SEE
Your website Your business profile and reviews Social media Anything anyone has written about you
WHY IT MATTERS
Most customers check before buying from an unfamiliar business. What they find decides whether they contact you.
WHAT TO CONTROL
Your own site, kept current Your business profile, complete and accurate Social profiles, showing correct details even if inactive Reviews, by asking consistently
MONITORING
Search for your business name periodically. Set an alert for mentions.
IF SOMETHING NEGATIVE APPEARS
Respond calmly and specifically where you can. Fix the underlying problem if the criticism is fair.
Attempting to have genuine criticism removed usually makes it more visible.
THE PRACTICAL RESPONSE
Give search engines better things to rank: an active site, a complete profile, genuine reviews.
IMPERSONATION
Fake accounts and cloned sites are a real problem for Nigerian businesses. Monitor for them, report them, and tell your customers what your genuine channels are.
