What makes someone buy from an unfamiliar business.
WHAT REASSURES
A phone number that is answered A physical address, or a clearly stated service area Photographs of actual work, products and people Named reviews from actual customers HTTPS and a professional appearance A clear returns policy Bank transfer as an option, which many trust more than cards for a first purchase
WHAT WORRIES PEOPLE
Only a contact form, with no phone number Stock photographs Prices that seem too good No reviews at all Spelling errors throughout A checkout that looks different from the rest of the site
FOR A NEW BUSINESS
You have no reviews yet. Lean on the other signals: put your phone number in the header, show yourself, offer transfer as well as cards.
AFTER THE FIRST ORDERS
Ask every customer for a review. Ten genuine reviews change how a business is perceived more than anything else available to you.
THE UNDERLYING POINT
Online fraud is common enough that customers are cautious. Every signal that you are a real, reachable business helps.
